Web Marketing

We offer cost effective professional SEO services.

Search engine optimisation (SEO) is the process of increasing traffic & the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Optimising a website

Optimising a website may involve editing its content, adding content, and modifying HTML. Also, associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google, Yahoo etc.
Increasing the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.

 Internet marketing

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed so a website will receive more visitors from a search engine. The higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.


SEO differs from local search engine optimisation in that the latter is focused on optimising a business’ online presence so its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

Internet marketingSearch engine marketing
Search engine optimization
Local search engine optimisation
Social media marketing
Email marketing
Referral marketing
Content marketing
Native advertising
Cost per impression
Search analytics
Web analytics
Display advertisingAffiliate marketing
Ad blocking
Contextual advertising
Behavioural targeting
Cost per action
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